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Forrester 

Forrester’s 2016 Data Predictions: Out With Data Pack Rats. Turn Data Into Action

Instinctively we know that it is not just about collecting the data. Big and bigger doesn’t necessarily make you smart and smarter. It just makes you one of those pack rats that has piles of stuff in all corners of your house. Yes, it might be very well organized and could have a potential use that makes it work keeping. But will you ever take it out and use it? Will you ever really benefit from what you’ve so painstakingly collected? Likely not. Don’t be a data pack rat. This…

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Forrester 

Forrester’s 2016 Predictions: Turn Data Into Insight And Action

Three of four architects strive to make their firms data driven. But well-meaning technology managers only deal with part of the problem: How to use technology to glean deeper, faster insight from more data — and more cheaply. But consider that only 29% of architects say their firms are good at connecting analytics results to business outcome. This is a huge gap! And the problem is the ‘data driven’ mentality that never fights it’s way out of technology and to what firms care about – outcomes. In 2016, customer-obsessed leaders…

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