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Dell EMC 

Innovating The Marketing Process With A Data Lake

Like many global companies, EMC depends heavily on a CRM to manage sales and purchasing data about its vast global installed base. Over time, we realized that without big data analytics, this customer data was trapped inside our systems and providing limited value. EMC decided that offering analytical capabilities through a data lake architecture would substantially increase the value of this data. To get there, EMC hired Todd Forsythe, EMC Vice President, Corporate Marketing, to create the Marketing Science Lab. I spoke to Todd about why he is so excited…

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Dell EMC 

Want To Build A Data Science Team? EMC Offers a Holistic Approach

Many of our customers invest in big data solutions to target their sales prospects better, explore advanced medical research, and make their internal processes more efficient. The biggest obstacle to getting these initiatives out of the gate is the shortage of big data skills within their own firms and across the industry. To address this skills gap, EMC has developed a thorough data science and big data analytics curriculum for our customers. EMC was one of the first companies to offer data science education with rigorous, live instruction using free and open…

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